Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. This includes email, social media, web-based advertising, and text and multimedia messa
ges as a marketing channel.
SCOPE OF DIGITAL MARKETING
Digital marketing encompasses a wide range of activities that leverage digital channels to reach and engage with customers. It includes strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and mobile marketing. These tactics aim to increase brand visibility, drive website traffic, generate leads, and ultimately boost sales and customer loyalty.
TECHNIQUES OF DIGITAL MARKETING
Digital marketing encompasses a wide range of strategies and tactics to reach and engage audiences online. Here are some of the key techniques:
Search Engine Optimization (SEO)
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On-page SEO:
Optimizing website content, structure, and metadata to improve search engine rankings.
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Off-page SEO:
Building high-quality backlinks to your website from other reputable sources.
Pay-Per-Click (PPC) Advertising
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Search engine advertising:
Placing ads on search engine results pages (SERPs) to target users actively searching for specific keywords.
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Display advertising
Displaying ads on websites and apps based on user interests and demographics.
Content Marketing
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Creating and sharing valuable content
Blog posts, articles, videos, infographics, and other forms of content to attract and engage your target audience.
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Social media marketing
Promoting content and building a community on social media platforms.
Muhammed Zayid
Muhammed Zayid has completed his business degree and is now fully immersed in the dynamic world of digital marketing. With three years of experience, he has specialized in Google Ads and search engine optimization, focusing on delivering performance-driven results. His journey in the digital world began with a passion for understanding the intricacies of online branding and the power of search engines to shape a brand’s presence. Over the years, Muhammed has developed a strategic mindset and a keen eye for detail, enabling him to craft campaigns that meet and exceed client expectations.
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